Leadership & Staff

Executive Committee

James L. Rieder has 40 years` executive leadership experience in seven, diverse, for-profit, not-for-profit community and teaching hospitals, hospitals affiliated with large national systems, a vertically integrated multi-hospital system and a statewide non-profit foundation.  He has an MBA from Cornell University, Johnson School of Management, Ithaca, New York, with a concentration in Hospital and Health Services Administration, and a Bachelor of Science degree from University of Michigan in Ann Arbor, Michigan. Rieder most recently served as the Executive Director of the Ohio Quality Cardiac Care Foundation in Columbus, Ohio, retiring in 2001. Mr. Rieder has strong experience in finance, marketing, human relations, strategic planning, negotiations, board relations, and State Legislative/Executive Branch lobbying and collaboration. He is an active professional and community leader, and lives with wife Mary in Powell, Ohio. They have four children and 13 grandchildren. Jim was diagnosed eight years ago with prostate cancer, underwent a radical prostatectomy and has been cancer free since. He has been very active with the James Cancer Hospital support group, an affiliated chapter of Us TOO International.
Gerald E. Deans is a prostate cancer survivor who is active in the Us Too Richmond Support Group, and serves as a consumer reviewer for the Congressionally Directed Medical Research Programs for Prostate Cancer. In 2008, he retired as assistant commissioner of facility management with the Virginia Department of Behavioral Health and Disability Services. Jerry’s career experience also includes CEO of Southwestern Virginia Mental Health Institute in Marion, VA, and warden of Marion Correctional Treatment Center (the acute care psychiatric hospital for the Virginia Department of Corrections). Jerry served as an officer in the U.S. Army, holds a masters degree in social work, and a bachelor of science in psychology. He and his wife lead support groups and retreats to help those struggling with trauma, grief and loss.
Elected to the Us TOO International Board of Directors in the spring of 2013, Todd provides leadership expertise with a unique perspective through his background in healthcare management in governance development, medical staff relations, physician alignment, strategic planning, and joint venture business structures with hands-on experience in operations, capital, facility and financial planning. In his position as President and CEO of Hannibal Regional Healthcare System, Todd has played a pivotal role in revising corporate bylaws for the System and all corporate subsidiaries.
William is a retired business executive and business owner now extensively involved in volunteer activities. Since 2008 William has been a facilitator of two Us TOO support groups in Fort Wayne, Indiana. He brings to the Us TOO Board skill sets gained as a prostate cancer patient, vice president of a Fortune 500 company, and leader in community and volunteer activities.
Tom joined Us TOO in November 2004 and brings over 30 years of experience as a family service leader. He has worked in the area of Alzheimer’s disease for nearly 20 years, having served 13 years with the National Alzheimer’s Association staff where he worked to establish and develop chapters, developed new education programs and services for patients and families and served on the Senior Management Team. Tom also worked for over a decade in a Family Service Association in NE Wisconsin where he developed and managed services such as an outpatient Mental Health Program, a 24-hour Crisis Intervention Center and an Outreach Program for Vietnam Veterans and their families. In addition, he has worked as a direct services provider, Director and Vice President in long term care and social service settings. Tom holds a Masters Degree in Planning and Administration from the University of Wisconsin Madison’s School of Social Work.


Fred Allen is a prostate cancer survivor and a former state representative for Arkansas District 33 who focused on issues relating to health, education, welfare and economics. He was instrumental in passing legislation requiring health benefit plans to provide prostate cancer screening for men beginning at the age of 40. He has served as vice chairman on several legislative committees and subcommittees. Prior career experience includes senior executive assistant to the Governor of Arkansas, administrative aide to U.S. Senator David Pryor, and drug sales rep for Abbott Laboratories. He holds a degree in business administration from Middle Tennessee State University and has served on the university’s alumni board.
An entrepreneur and owner of ETC Industries – C. Editions since 1991, Tom Cvikota leverages more than 40 years of experience in contemporary art as a consultant leading projects focusing on publishing books and creating films for nonprofit and artist-driven organizations and enterprises. In addition to working with Us TOO International as a development committee member and a board member since 2012, Tom has served as a board member with several other nonprofit organizations in New York City and San Francisco. He holds a BSA in Fine Arts from the University of Wisconsin – Madison.
Peter is a prostate cancer survivor and a director with The Bensman Group, a wealth management/insurance/employee benefits company, where he focuses his energies on helping individuals and organizations preserve, protect, and grow their most valuable assets. He works closely with senior management teams of healthcare related organizations, not-for-profits, and closely held businesses to develop and implement innovative strategies to control healthcare costs and develop customized employee benefit solutions, including non-qualified deferred compensation, which can enhance employee recruitment, retention and productivity. His background also includes substantial experience as a C-suite executive with major hospitals/health systems. He earned a BA in English from Northwestern University and an MS in Health Administration from the University of Colorado Health Sciences Center.
Jim is a retired general dentist who practiced for more than 40 years in Oklahoma City. He was diagnosed with prostate cancer at the age of 62 in 2006 and elected to have a da Vinci robotic prostatectomy in December 2006. This was followed by 44 Tomo radiation treatments in 2008 and he has been cancer-free since. Jim and his wife, Beth, have been leaders in the central Oklahoma Us TOO Chapter since his diagnosis. They have three married children and five grandsons. As a cancer survivor, Jim has been an avid proactive speaker and participant in many prostate cancer screenings. A graduate of Oklahoma State University, Jim received his Doctorate of Dental Science from Baylor College of Dentistry in Dallas, Texas, has been a member of the American Dental Association, Academy of General Dentistry, and has served as president of the Oklahoma County Dental Society.
Jerry Hardy is a prostate cancer survivor, counselor, speaker, and advocate. He is a member of the Us TOO Livonia, Michigan Chapter, a peer reviewer for National Cancer Institute, and with wife (and retiring Board member) Jo Ann Hardy, shared their personal prostate cancer story in The Circles of Love Collection, published by Us TOO International. He has recently retired from 35 years with the United States Postal Service, serving as a National Association of Letter Carriers union steward and USPS supervisor. Jerry is a pianist and choir director, and is on the Board of Deacons at Trinity Baptist Church in Detroit.
In addition to serving as a consumer reviewer for the Congressionally Directed Medical Research Programs for Prostate Cancer, Keith Hoffman is active in the Us TOO Austin - Mike Jones Memorial Chapter as a survivor advocate and joint chapter leader. He’s working to establish a new presence for the group in Austin, which includes collaborating with the LIVESTRONG Foundation Navigation and Guidance Center to assist with questions/inquiries specific to prostate cancer. As vice president of disability at National Financial Partners Corp., Keith helps to set the trends in the executive benefits industry. He holds a BS in Communications from the University of North Carolina at Chapel Hill and a master's in business and communications from Florida State University.
Chad has been in the banking industry for nearly 15 years and brings diverse business acumen that includes sales, process improvement, training design and project management, along with non-profit experience. He was drawn to prostate cancer advocacy when his father was diagnosed in 2006. In addition to being actively involved in the annual Movember campaign, Chad has been instrumental in helping to raise funds for Us TOO and the prostate cancer community through his volunteer work with Pints for Prostates. These events in the San Diego area reach men with an important health message through the language of beer. He holds a BA in Speech Communication and an MA in Communications from San Diego State University.
James K. Naddeo is a retired U.S. Treasury Department hearing examiner and a retired U.S. Army judge advocate. He underwent a radical prostatectomy after being diagnosed with prostate cancer in 2012. Jim holds a bachelor’s, a master’s, and a juris doctorate degree. He served as chairperson for the Center for Civil Justice providing legal expertise to monitor and improve access to government programs and services for Michigan citizens, was an instructor for the U.S. Internal Revenue Service, and a faculty member at the Michigan Institute of Continuing Legal Education. He is actively involved in healthcare advocacy through his work with several organizations to help patients deal with difficult diagnoses.
After a prostatectomy in 2010 at the age of 58, Jim attended the Us TOO Gilda's Club Chicago support group. He's led the group since 2014 and is committed to helping men and their partners with the physical and emotional problems resulting from prostate cancer treatment. A partner at Chicago law firm Scott & Kraus, Jim has been practicing law for 35 years with a focus on commercial real estate and secured lending, and experience that includes legislative advocacy as general counsel to the Illinois Development Finance Authority. He holds a BS in Finance from the University of Illinois at Urbana and a JD from Southern Illinois University at Carbondale.

Directors Emeritus

John served his country before and throughout World War II in both European and Philippines theaters as a Major in the combat engineers. After leaving Commonwealth Edison Company in Chicago in 1955, John was self employed as the owner of a variety of businesses, including home decorating, private scavenging, dry cleaning and shirt laundry, and mobile home parks. Retired from the business world in 1976, John volunteered to serve in ministry in The Institute in Basic Youth Conflicts. He became its Executive Vice President in 1980, and retired in 1986. In May 1988, John had a radical prostatectomy and with the purpose of serving his fellow man, became one of the co-founders of Us TOO in 1990. John lives in Elmhurst, Illinois, and participates in the Us TOO Elmhurst Support Group Chapter.
Jim was diagnosed with prostate cancer in 1989 at age 50. He had surgery and radiation which did not eliminate the cancer. Jim retired in 2001 as a school district superintendent having spent 41 years in education serving as a math/science teacher, University professor and public school administrator. Kiefert was a Fulbright Scholar who studied at the American University in Cairo, Egypt and served as Executive Secretary of the Washington Educational Research Association for 19 years. 

Kiefert credits his prostate cancer diagnosis with changing his life - sparking changes in diet, exercise, stress reduction, spirituality, and focused on the appreciation of the most important things in life. Jim and his wife Maureen have eight children, 14 grandchildren, and six great grandchildren. Kiefert and his wife received ACS M2M facilitator training and are now facilitator trainers. They formed and facilitate support groups in The Dalles, OR and Olympia, WA. Jim says, "Living with prostate cancer makes you realize that every day is a gift, to be spent wisely."

In Memoriam

11/8/25 to 2/5/15
Ed was born, raised and educated in Illinois. He served in the United States Navy as an aviation radioman from 1943-1946. He worked for General Motors for 42 years as an industrial relations director, retiring in 1988. Ed was involved in many organizations over the years, including President/Secretary of a bowling league, President of a Little/Pony Baseball League, Executive Director of the Illinois Manufacturers Association, Trustee of his church, and a member of the Board of Directors of a retirement home. Ed was diagnosed with prostate cancer in 1978, and became one of the co-founders of Us TOO in 1990. He was a Director and Trustee of the American Foundation of Urological Disease (AFUD), and in 2008 started the Edward C. Kaps Hope Awards, which are given to “an outstanding leader in an Us TOO support group who has shown unselfish, dedicated service to prostate cancer survivors and their families." Ed lived in the Chicagoland area and in Arizona. He personally made a positive impact on so many; and through his work was the impetus for reaching thousands of people in the prostate cancer community with a message of hope that was grounded in the empowerment of knowledge.

Us TOO International Staff


Us TOO staff (left to right): Tom Kirk, Terri Likowski, Amy Woods, Jackie Konieczka, Chuck Strand